Founder · Operator · Connector

Turning AI into EBIT.

I help companies translate AI into business outcomes — strategy, hands-on execution, agentic workflows, new markets. Founder & CEO of thirty3. Initiator of AI Hub Switzerland.

Mike Zurbrügg — Zurich
Fig. 01 — Zurich · Paris · Cape Town
01 / Today
AI Strategy & Hands-on Execution

From strategy to shipping: process analysis, agentic AI in production, EBIT impact — measurable, not theoretical.

02 / Today
Venture Building

From idea to product to market. Services into software, founder to operator.

03 / Today
Commercial Expansion

Open new markets, build distribution, turn networks into pipeline.

01Superpower

Connecting is the work.

My edge is not a single discipline. It is the ability to put the right people, the right market signal and the right idea in the same room — and ship something out of it.

  • AI Hub Switzerland — corporates × builders × public sector
  • thirty3 — cross-border team in 4 countries
  • Wine & Ventures — executive ecosystem format
01

People

A trusted network of founders, operators, executives and investors across Switzerland and beyond.

02

Markets

Reading where industries move — and where the opportunity sits before others see it.

03

Ideas

Turning conversations into products, pilots and businesses that actually ship.

Mike Zurbrügg co-hosting an AI Hub Switzerland event
Fig. 02 — AI Hub Switzerland · Join the Hub
Mike Zurbrügg on stage at AI Labs
Fig. 03 — AI Labs Zurich
02Red thread

From the pitch to agentic AI.

One arc: discipline, execution, scale, building. Every stage taught the next.

Today: AI strategy + hands-on execution + venture building.
  1. 01

    Competitive Football

    Top-flight youth football. Team, discipline, performance under pressure.

  2. 02

    Grenadier — Swiss Army

    Special command. Mission-first execution and disciplined teamwork.

  3. 03

    TNT / FedEx

    From dispatcher to field sales. Global logistics, complex operations, international accounts. Top 4 worldwide in sales.

  4. 04

    AZ Medien (today CH Media)

    Account Manager → Key Account → Head of Sales. Built and led a sales team, won Coca-Cola and Barilla.

  5. 05

    Startups

    Kingfluencers, LINK/YouGov. Business development, head of product, scaling commercial motions.

  6. 06

    thirty3 — Own Venture

    Founder & CEO. Built 0 → 40 people across CH, PL, MX, IN. SaaS, marketplaces, product engineering.

  7. 07

    AI Hub Switzerland

    Initiator. Independent platform for responsible AI in the Swiss Mittelstand.

03Three worlds

Where I create leverage.

I

Digital Business Models

AI strategy and hands-on execution, agent factories, services into software, productization.

II

International Expansion

Cross-border go-to-market, distribution, partnerships, building teams in new geographies.

III

Sales · Marketing · Media · Events

Positioning, narrative, media reach, founder go-to-market and executive formats.

04Selected work

Companies I have built, led or worked with.

Novartis logo
FedEx logo
TNT logo
NZZ logo
CH Media logo
AZ Medien logo
YouGov logo
Lovable logo
air up logo
myCamper logo
Kingfluencers logo
IWG logo
Duagon logo
AI Hub Switzerland logo
thirty3 logo
05Ways to work

How we can work together.

01

Interim Mandate

Momentum on AI strategy, agentic workflows or commercial transformation.

02

Executive Role

Founder/operator profile for AI, commercial or transformation leadership.

03

Advisory

Sparring on positioning, growth, productization and deals.

04

Board / Portfolio

Access to network, operating experience and AI capability.

06Contact

Let's talk if the mandate is serious.

Location
Zurich · Paris · Cape Town
Direct
mike.zurbruegg@icloud.com